A joint program between EPFL Innovation Park and Groupe Mutuel
Call for Application 2022 Opening soon!
Next Roadshow November 17th
Program Duration 9 months

Tech4Eva Expert Talks

July 23, 2021

Date

Online

Location

Download

Brochure

The Expert Talks are part of the Tech4Eva Focus Group on the topic of Menopause, Incontinence and Period Health. Moderated by Marta Gehring - MIP Focus Group lead facilitator - these events are open to the public.

The July 23rd event is intended to share insights on how innovators can arrive at a solid understanding of their target consumer (3:00 PM talk). In the second talk, we look at ways in which this understanding can be used to communicate on a meaningful level (3:40 PM talk) so as to engage consumers and move them from awareness to consideration, and then to adoption faster.

After all, the single requirement for start-up success is customers!

Join us and discuss implications for your start-up or venture!

Event Agenda

3-3:20 pm - The Heuristics of Choice
How using behavioural science in PMR (Primary Market Research) can give you an unfair advantage in building a successful brand
Tim Browne, Head of Research EU
- Planning Shop International, HealthCare Market Research - London, UK

3:20-3:40 pm - Q&A

3:40-4:00pm - Storytelling: why it matters and how to do it
Delivering purpose driven storytelling with a clear call to action
Sarah Baldwin, Co-Founder and Communications Director
- Shine communications - Lausanne, Switzerland

4:00-4:20pm - Q&A

4:20-4:30pm - Marta Gehring, Tech4Eva, Closing comments