The Expert Talks are part of the Tech4Eva Focus Group on the topic of Menopause, Incontinence and Period Health. Moderated by Marta Gehring - MIP Focus Group lead facilitator - these events are open to the public.
The July 23rd event is intended to share insights on how innovators can arrive at a solid understanding of their target consumer (3:00 PM talk). In the second talk, we look at ways in which this understanding can be used to communicate on a meaningful level (3:40 PM talk) so as to engage consumers and move them from awareness to consideration, and then to adoption faster.
After all, the single requirement for start-up success is customers!
Join us and discuss implications for your start-up or venture!
3-3:20 pm - The Heuristics of Choice
How using behavioural science in PMR (Primary Market Research) can give you an unfair advantage in building a successful brand
Tim Browne, Head of Research EU - Planning Shop International, HealthCare Market Research - London, UK
3:20-3:40 pm - Q&A
3:40-4:00pm - Storytelling: why it matters and how to do it
Delivering purpose driven storytelling with a clear call to action
Sarah Baldwin, Co-Founder and Communications Director - Shine communications - Lausanne, Switzerland
4:00-4:20pm - Q&A
4:20-4:30pm - Marta Gehring, Tech4Eva, Closing comments