Women of Wearables (Wow) is joining as a Program Partner of the Tech4Eva program, offering support to our participants in order to create more impact for the global FemTech community.
WoW is the first global organisation aiming to support, connect, and mentor women and diverse groups in wearable tech, fashion tech, and IoT. With headquarters in London and more than 20,000 members located around the globe, WoW supports its community through events, mentorship, educational programs, and collaboration with its network of collaborators and partners. Part of its mission is to educate about the latest innovations in the tech space and equip members with knowledge and access to information, as well as to create more jobs for women in emerging technologies and STEM.
Focusing mostly on wearables, WoW decided to join the FemTech industry in 2017, finding so many overlaps with wearables, AI, hardware, and IoT sectors. The full potential of this industry has not been realized yet, according to Marija Butkovic, CEO of Women of Wearables. A lawyer-turned-entrepreneur, innovation consultant, feminist, and advocate for diversity and inclusion in the tech sector. Marija has been supporting the FemTech space through her roles as a Forbes contributor, STEM ambassador, and a start-up mentor and advisor. She has been featured in major tech and business publications such as Forbes, TechCrunch, The Next Web, Huffington Post, and selected as one of the Most Influential Women in UK tech by Computer Weekly in 2018, 2019, and 2020.
Marija believes FemTech is still a very young industry and more VCs should consider investing in this space, “Only by diversifying innovation and democratizing access to support FemTech start-ups, we will see more successful companies in this space” she shared. For this reason, WoW is excited to support the Tech4Eva program, bringing organizations one step closer to building a better FemTech ecosystem, not only in Europe but also globally.